01743nam a22002057a 4500 20230109115258.0 230106b ||||| |||| 00| 0 eng d 9789352139989 AL eng 23 004.21 YABL Jon Yablonski 68790 Laws of UX Using Psychology to Design better products and Services Mumbai Shroff Publishers and Distributors 2021 x,137p. PB 23x15cm. General QWWC-19354 ₹625.00 ₹ ₹625.00 26-12-2022 An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the “blueprint” of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.You’ll learn:How aesthetically pleasing design creates positive responsesThe principles from psychology most useful for designersHow these psychology principles relate to UX heuristicsPredictive models including Fitts’s law, Jakob’s law, and Hick’s lawEthical implications of using psychology in design A framework for applying these principles Data processing and computer science Data processing 68987 ddc BK 226311 226311 0 0 ddc 0 0 MAJMC SACPG SACPG 2023-01-05 Amazon.in 625.00 0 004.21 YABL PG024142 2023-01-06 00:00:00 625.00 2023-01-06 BK