An introduction to qualitative research in mass communication Manoj Dayal creator text New Delhi Sage 2017 monographic eng

print

xxiii,458p. PB 24x18.5cm. Media metrics” is the use of statistics and mathematics in media research. This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. It effectively describes the crucial relationship between key media forces such as print and electronic media, corporate communication and public relations, advertising, development communication, web and traditional media, and so on. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis. Mass Communication 302.30285 DAYM 9789386062161 230106 20230324125916.0