01263nam a22002057a 4500 20230324125916.0 230106b ||||| |||| 00| 0 eng d 9789386062161 AL eng 23 302.30285 DAYM Manoj Dayal 68760 Media Metrics An introduction to qualitative research in mass communication New Delhi Sage 2017 xxiii,458p. PB 24x18.5cm. General IN-8062 ₹ ₹425.00 0% 26-12-2022 ₹425.00 Media metrics” is the use of statistics and mathematics in media research. This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. It effectively describes the crucial relationship between key media forces such as print and electronic media, corporate communication and public relations, advertising, development communication, web and traditional media, and so on. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis. Online Social Media Mass Communication 68761 ddc BK 226304 226304 0 0 ddc 0 0 MAJMC SACPG SACPG 2023-01-06 Amazon 425.00 0 302.30285 DAYM PG024145 2023-01-06 00:00:00 425.00 2023-01-06 BK