01792nam a22002177a 4500 20230324125630.0 230106b ||||| |||| 00| 0 eng d 9781138494251 AL eng 23 302.23072 BREQ Bonnie S Brennen 68756 Qualitative research methods for media studies 2nd ed. New York Routledge Taylor & Francis Group 2018 vii,246p. PB 22.5x15cm. General DEL5-448529 ₹562.00 ₹ ₹562.00 26-12-2022 Qualitative Research Methods for Media Studies provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, ethnography and participant observation, textual analysis and online research. Each chapter features step-by-step instructions that integrate theory with practice, as well as a case study drawn from published research demonstrating best practices for media scholars. Readers will also find in-depth discussions of the challenges and ethical issues that may confront researchers using a qualitative approach. Qualitative research does not offer easy answers, simple truths or precise measurements, but this book provides a comprehensive and accessible guide for those hoping to explore this rich vein of research methodology. With new case studies throughout, this new edition includes updated material on digital technologies, including discussion of doing online research and using data to give students the tools they need to work in today’s convergent media environment Communication Media of Communication 68757 ddc BK 226302 226302 0 0 ddc 0 0 MAJMC SACPG SACPG 2023-01-06 Amazon 562.00 1 302.23072 BREQ PG024143 2025-07-14 11:54:19 2025-07-01 562.00 2023-01-06 BK