01875nam a22002177a 4500 20230324115950.0 230102b ||||| |||| 00| 0 eng d 9780099505693 AL eng 23 302.13 HEAM Chip Heath 68116 Made to stick :Why some ideas take hold and others come unstuck London Random House Books 2008 323p. PB 18.9x13cm. General VBI-1672 ₹524.000 ₹ ₹699.00 25% 19-12-2022 Why does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria- how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium- how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project As entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. At the same time, by demonstrating strategies like the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights. Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon. Social Sciences Social Interaction 68117 Heath, Dan 68118 ddc BK 226159 226159 0 0 ddc 0 0 MCOM SACPG SACPG 2022-12-23 Vidyarthi Books 524.00 0 302.13 HEAM PG024104 2023-01-02 00:00:00 699.00 2023-01-02 BK