Naomi Klein creator KLEIN (NAOMI) text London Flamingo 2001 monographic eng Eng lis h

print

xxi,490 p. PB 20x13 cm. The book that offers a cure for affluenza, 'No Logo' is one of those rare books that defines a generation, the most significant one since Douglas Coupland's 'Generation X'. By the time you're twenty-one, you'll have seen or heard a million advertisements. But you won't be happier for it. This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is 'alternative' is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly. International business enterprises--Political aspects International business enterprises--Public opinion Brand name products--Political aspects 303.484 KLEN 0006530400 221221 20221221162545.0