TY  - BOOK
AU  - Paul Dsouza
AU  - 
AU  - DSOUZA (Paul)
AU  - PAVANA
TI  - Advertising skills
SN  - 9788195888016
U1  - 659.1 23
PY  - 2022///
CY  - Mangalore
PB  - United Agencies
KW  - Media Decisiosns
KW  - Message Development
KW  - Measuring Advertising Effectiveness
KW  - Advertising Agency
KW  - NEP Syllabus
KW  - III SEM BCom
N2  - Advertising Skillls for the third semester open elective paper. The book is prepared as per the NEP syllabus.
ER  -