01390nam a22002057a 450000500170000000800410001702000150005804000070007304100120008008200240009210000200011624500380013626000330017430000260020752008830023365000100111665000170112665000190114370000220116220221104160307.0221104b           ||||| |||| 00| 0 eng d  a1856693333  cAL  aEnglish  223a741.60952bLOVG  aKeith Lovegrove  aGraphicswallah: Graphics in India  aLondon bLaurence Kingc2003  a160 p.bPBc28x24 cm.  aFrom Mumbai to Chennai and from Kochi to Karachi, from the humble sign writer to the blue-chip advertising agency, the creative industries of India entice and inform a population of over one billion. In this crowded, colorful world, innovation is often born of necessity and scant resources, and can result in the very clever or the completely ridiculous. The most exciting graphic work has been singled out by the keen eye of Keith Lovegrove on his journey through India. He lovingly documents a wide range of vernacular graphics and commercial art from the personalized bodywork of vehicles to advertising hoardings; from political posters to lavish Bollywood publicity. The result is a celebration of the huge variety of graphic work that Lovegrove found in this densely populated landscape and a reflection of the religious, political and cultural diversity along his route.  aIndia  aGraphic arts  aCommercial art  aLOVEGROVE (Keith)