02105nam a22002657a 4500 20250516121538.0 221027b ||||| |||| 00| 0 eng d 978 93 560 6266 5 AIMIT LIBRARY 16 658.8 KOTP Kotler, Philip 60266 Marketing management / By Philip Kotler...[et.al.]. 16th ed. New Delhi : Pearson , 2022. xxxiii,596 p.; 26 cm. PB: About the Book This edition has been updated keeping in view the tremendous disruptions in the business models due to the ongoing globalization, the increasing role of corporate social responsibility; technological advancement, growth in e-commerce, increasing digital communication, the growing impact of social media, and the widespread use of data analytics, marketing automation, and artificial intelligence. These created opportunities as well as challenges for businesses. Co-authored by noted academicians, Professor Kevin Lane Keller, Professor Alexander Chernev, Professor Jagdish N. Sheth and Professor G. Shainesh, the book continues to draw on the rich findings of various scientific disciplines—such as economics, behavioral science, and management theory—for fundamental concepts and tools that are directly applicable to marketing challenges and opportunities. Enriched with Indian cases studies, the text is comprehensive, lucid, and engaging at the same time, with the latest examples that illustrate effective marketing principles, strategies, and practices. The points of discussion and the discourse on the topics are useful not just for the students of marketing but also for practicing managers to design and execute successful marketing strategies. Understanding the market 83537 Developing a viable market strategy 83538 Communicating value 83539 Keller, Kevin Lane 83575 Chernev, Alexander 83576 Sheth,Jagdish N. 83577 Shainesh,G. 83578 ddc BK 16 658.8 KOTP 224915 224915 0 0 ddc 0 0 MBA AIMIT AIMIT MKG 2022-10-25 1050.00 Bill no:4971; Bill dt:2022-10-18 3 658.8 KOTP MBA14488 2026-05-23 00:00:00 2025-04-29 840.00 2022-10-27 BK 0 0 ddc 0 0 MBA AIMIT AIMIT MKG 2022-10-25 1050.00 Bill no:4971; Bill dt:2022-10-18 5 658.8 KOTP MBA14489 2026-05-23 00:00:00 2025-03-26 840.00 2022-10-27 BK 0 0 ddc 0 0 MBA AIMIT AIMIT MKG 2022-10-25 1050.00 Bill no:4971; Bill dt:2022-10-18 5 658.8 KOTP MBA14490 2026-05-23 00:00:00 2025-03-26 840.00 2022-10-27 BK 0 0 ddc 0 3 MBA AIMIT AIMIT MKG 2022-10-27 1050.00 Bill no:4971; Bill dt:2022-10-18 0 658.8 KOTP MBA14491 2025-07-21 00:00:00 840.00 2022-10-27 BK 0 0 ddc 0 0 MBA AIMIT AIMIT MKG 2023-03-07 Biblios Book Point 1100.00 Bill no:8041; Bill dt:2023-02-24 4 658.8 KOTP MBA14527 2026-05-23 00:00:00 2025-03-26 880.00 2023-02-28 BK 0 0 ddc 0 0 MBA AIMIT AIMIT MKG 2023-03-07 Biblios Book Point 1100.00 Bill no:8041; Bill dt:2023-02-24 8 658.8 KOTP MBA14528 2026-05-23 00:00:00 2025-03-26 880.00 2023-02-28 BK 0 0 ddc 0 0 MBA AIMIT AIMIT MKG 2024-04-05 Biblios Book Point 1130.00 Bill no:8339; Bill dt:2024-03-04 3 658.8 KOTP MBA14688 2026-05-23 00:00:00 2025-04-22 904.00 2024-03-09 BK 0 0 ddc 0 0 MBA AIMIT AIMIT MKG 2024-08-29 1 658.8 KOTP MBA02746 2026-05-23 00:00:00 2024-10-19 2024-08-29 BK 0 0 ddc 0 0 MBA AIMIT AIMIT MKG 2025-03-19 Biblios Book Point 1100.00 Bill no:7314; Bill dt:2025-03-07 0 658.8 KOTP MBA15145 2026-05-23 00:00:00 880.00 2025-05-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT MKG 2025-03-19 Biblios Book Point 1100.00 Bill no:7314; Bill dt:2025-03-07 0 658.8 KOTP MBA15147 2026-05-23 00:00:00 880.00 2025-05-16 BK 0 0 ddc 0 0 MBA AIMIT AIMIT MKG 2025-03-19 Biblios Book Point 1100.00 Bill no:7314; Bill dt:2025-03-07 0 658.8 KOTP MBA15146 2026-05-23 00:00:00 880.00 2025-05-16 BK