01017nam a22002057a 4500 20221017103132.0 221013b ||||| |||| 00| 0 eng d 9789327214765 AL eng 23 659.1 SONA Sontakki C N 59482 Advertising and sales management New Delhi Kalyani Publishers 2022 347p. PB 24x18cm. General 4532 ₹380.00 ₹ ₹475.00 20% 28-09-2022 Introduction to advertising; economic aspects of advertising; social aspects of advertising; consumer behaviour; advertising scene in India; advertising goals and objectives; advertising budget; advertising media and non media; media planning buying and scheduling; advertisement message design and development; copy layout advertising response customers buying motives and appeals; testing of advertising effectiveness; advertising agencies. Management Advertising 59483 ddc BK 224835 224835 0 0 ddc 0 0 MCOM SACPG SACPG 2022-10-06 380.00 0 659.1 SONA PG024065 2022-10-13 00:00:00 475.00 2022-10-13 BK