Essentials of marketing research
Bansal S P
creator
Sharma, O P; Sharma Sanjeet
text
New Delhi
Kalyani Publishers
2022
monographic
eng
629p. PB 24x17cm.
Marketing research; defining the marketing research problem; research design; secondary data; qualitative research; survey and observation; experimentation; attitude measurement and scaling; techniques; designing; sampling plan; field works; data preparation; basic data analysis and hypothesis testing; univariate and bivariate statistical analysis; multivariate analysis; report preparation and presentation; product research.
Marketing Management
658.83 BANE
9789327274912
221012
20230325125130.0