01062nam a22002177a 4500 20230325125130.0 221012b ||||| |||| 00| 0 eng d 9789327274912 AL eng 23 658.83 BANE Bansal S P 59446 Essentials of marketing research New Delhi Kalyani Publishers 2022 629p. PB 24x17cm. General 4532 ₹316.00 ₹ ₹395.00 20% 28-09-2022 Marketing research; defining the marketing research problem; research design; secondary data; qualitative research; survey and observation; experimentation; attitude measurement and scaling; techniques; designing; sampling plan; field works; data preparation; basic data analysis and hypothesis testing; univariate and bivariate statistical analysis; multivariate analysis; report preparation and presentation; product research. Management Marketing Management 59447 Sharma, O P; Sharma Sanjeet 59448 ddc BK 224822 224822 0 0 ddc 0 0 MCOM SACPG SACPG 2022-10-06 Biblios Book Point 316.00 1 658.83 BANE PG024048 2023-10-04 00:00:00 2023-09-25 395.00 2022-10-12 BK