: In The Indian Background Sontakki C N creator text New Delhi Kalyani Publishers 2021 monographic eng

print

835p. PB 24x18cm. Introduction to Marketing; Economic Development and Marketing Management; The Marketing Environment; The Marketing -Mix,; The Marketing Organization; Planning of Marketing Operations; Marketing Strategic Planning Process; Competitive Advantage;Market-Segmentation,Targetting and Positioning; Consumer Behaviour;Profile of an Indian Consumer; Consumerism in India; Sales Forecasting; The Marketing Information System-Part-1;The Marketing Information System-Part-11;Product Planning and Product Related Concepts; New Product Planning and Development; Branding Packaging and Labeling Product -Market Integration; Product Pricing. Marketing Management 658.8 SONM 9789327263398 221011 20221014114724.0