01226nam a22002057a 4500 20221014114724.0 221011b ||||| |||| 00| 0 eng d 9789327263398 AL eng 23 658.8 SONM Sontakki C N 59430 Marketing Management : In The Indian Background New Delhi Kalyani Publishers 2021 835p. PB 24x18cm. General 4532 ₹360.00 ₹ ₹450.00 20% 29/09/2022 Introduction to Marketing; Economic Development and Marketing Management; The Marketing Environment; The Marketing -Mix,; The Marketing Organization; Planning of Marketing Operations; Marketing Strategic Planning Process; Competitive Advantage;Market-Segmentation,Targetting and Positioning; Consumer Behaviour;Profile of an Indian Consumer; Consumerism in India; Sales Forecasting; The Marketing Information System-Part-1;The Marketing Information System-Part-11;Product Planning and Product Related Concepts; New Product Planning and Development; Branding Packaging and Labeling Product -Market Integration; Product Pricing. Management Marketing Management 59431 ddc BK 224817 224817 0 0 ddc 0 0 MCOM SACPG SACPG 2022-10-06 Biblios Book Point 360.00 1 658.8 SONM PG024075 2025-10-14 12:14:53 2025-06-16 450.00 BK