TY  - BOOK
TI  - IUP Journal of Brand Management
SN  - 0972-9097
CY  - Hyderabad
PB  - IUP Publications
KW  - Management
N1  - It is a quarterly journal that focuses on Brand equity, Brand image, Brand extension, Brand growth, Brand alliances and mergers; Corporate brand cocreation and Integrated brand communication; Product branding vs. Service branding; Retail branding; Branding for non-profit organizations; Brand metrics and Brand analytics; Brand research methods and Management strategies; Brand valuation
ER  -