00831nam a2200169 4500 20221010161637.0 221010b ||||| |||| 00| 0 eng d 0972-9097 AL eng IUP Journal of Brand Management Hyderabad IUP Publications It is a quarterly journal that focuses on Brand equity, Brand image, Brand extension, Brand growth, Brand alliances and mergers; Corporate brand cocreation and Integrated brand communication; Product branding vs. Service branding; Retail branding; Branding for non-profit organizations; Brand metrics and Brand analytics; Brand research methods and Management strategies; Brand valuation. Management Management 59338 https://iupindia.in/Brand_Management.asp ddc PR 1 224793 224793 0 0 ddc 0 1 MCOM SACPG SACPG PS 2022-10-10 0 PR45 2022-10-10 00:00:00 2022-10-10 PR