@book{224793,
	title = {IUP Journal of Brand Management},
	publisher = {IUP Publications},
	address = {Hyderabad},
	note = {It is a quarterly journal that focuses on Brand equity, Brand image, Brand extension, Brand growth, Brand alliances and mergers; Corporate brand cocreation and Integrated brand communication; Product branding vs. Service branding; Retail branding; Branding for non-profit organizations; Brand metrics and Brand analytics; Brand research methods and Management strategies; Brand valuation.}
}