: Text and cases Sahni N K creator Gupta, Meenu text New Delhi Kalyani Publishers 2022 monographic eng

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537p. PB 24x18cm. Consumer-Nature, Determinants and Importance; Consumer Buying Process-1; Consumer Buying Process-11:Information Search And Evaluation; Consumer Behaviour Models;Consumer Roles and Buying Behaviour ;Profile of the Consumer Innovator; Consumer Motivation, Needs and buying Behaviour; Personality And Consumer Behaviour; Consumer Perception and Buying Behaviour; Consumer Attitude and Buying Behaviour; Learning and Consumer Behaviour; Life Styles and Consumer Behaviour;Self -Concept and Consumer Behaviour. Marketing Management 658.8342 SAHC 9789353590550 221007 20221018151013.0