01129nam a22002177a 4500 20221018151013.0 221007b ||||| |||| 00| 0 eng d 9789353590550 AL eng 23 658.8342 SAHC Sahni N K 59027 Consumer Behaviour : Text and cases New Delhi Kalyani Publishers 2022 537p. PB 24x18cm. General 4532 ₹360.00 ₹ ₹450.00 20% 28/09/2022 Consumer-Nature, Determinants and Importance; Consumer Buying Process-1; Consumer Buying Process-11:Information Search And Evaluation; Consumer Behaviour Models;Consumer Roles and Buying Behaviour ;Profile of the Consumer Innovator; Consumer Motivation, Needs and buying Behaviour; Personality And Consumer Behaviour; Consumer Perception and Buying Behaviour; Consumer Attitude and Buying Behaviour; Learning and Consumer Behaviour; Life Styles and Consumer Behaviour;Self -Concept and Consumer Behaviour. Management Marketing Management 59879 Gupta, Meenu 59028 ddc BK 224741 224741 0 0 ddc 0 0 MCOM SACPG SACPG 2022-10-06 Biblios Book Point 360.00 4 1 658.8342 SAHC PG024037 2026-02-16 14:20:54 2026-02-06 450.00 BK