Sahni N K <br/><br/>
Consumer Behaviour  : Text and cases 

 - New Delhi  Kalyani Publishers  2022 
 - 537p.  PB  24x18cm. 
<br/><br/> Consumer-Nature, Determinants and Importance; Consumer Buying Process-1; Consumer Buying Process-11:Information Search And Evaluation; Consumer Behaviour Models;Consumer Roles and Buying Behaviour ;Profile of the Consumer Innovator; Consumer Motivation, Needs and buying Behaviour; Personality And Consumer Behaviour; Consumer Perception and Buying Behaviour; Consumer Attitude and Buying Behaviour; Learning and Consumer Behaviour; Life Styles and Consumer Behaviour;Self -Concept and Consumer Behaviour. 
<br/><br/><label>ISBN: </label>9789353590550 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SAHC