01817nam a22002297a 4500 20230324112311.0 220909b ||||| |||| 00| 0 eng d 9781111835026 AL eng 23 791.450236 EASM Susan Tyler Eastman 56934 Media programming strategies and practices 9th ed. Australia Wadsworth Cengage Learning 2013 xii,484p. PB 23x18cm. General WORDI/2022/CRB/1323 ₹2949.00 ₹ ₹5898.67 50% 26-08-2022 Current, relevant, and student-friendly, MEDIA PROGRAMMING, 9E, International Edition delivers the most accurate coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. It explains how programs (units of content) are selected (or not selected), arranged, evaluated and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Covering the latest trends and issues in the industry, MEDIA PROGRAMMING, 9E, International Edition includes practical examples, insight from noted industry authorities, a useful website, and an expanded glossary to reflect the latest trade jargon and practices Television Public performances 56935 Ferguson, Douglas A 56936 ddc BK 224540 224540 0 0 ddc 0 0 MAJMC SACPG SACPG 2022-09-03 Word Book Shop 2949.00 0 791.450236 EASM PG023999 2022-09-09 00:00:00 5898.67 2022-08-26 BK