from theory to practice Amason, Allen C creator Ward, Andrew. text bibliography nyu 2020 2nd ed. monographic eng

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xxiii, 317p. ; 25.5 cm. "A focus on creating and sustaining a flow of profitable transactions, in other words, the creation of sustainable competitive advantage is the seemingly simple, yet complex goal of strategic leaders and managers. Allen Amason and Andrew Ward approach the topic of strategic management with this focus in mind. Rather than simply teaching theory and research, Amason and Ward seek to convey the fundamental keys to how strategy works. This book is designed to help students think critically and understand fully how to strategically manage their future firms. In so doing, it will enable them to adapt and learn, even as their circumstances change; to apply sound logic and reasoning, even in new and unfamiliar settings. By conveying enduring and fundamental principles of economic and human behavior rather than simply reporting on the latest innovations, this book succeeds in preparing students to excel in the business environment over time, regardless of how it evolves"-- By Allen C Amason and Andrew Ward. Revised edition of Strategic management, 2011. Includes bibliographical references and index. Strategic planning Organizational Performance Analyzing the Environment Strategies for Competitive Advantage Corporate and Multi-Business Unit Strategy Disruptive Megatrends HD30.28 .A425 2020 658.4012 AMAA Amason, Allen C, New York : Routledge, 2020. Second. (DLC) 2020012830 9780367430061 2020012829 DLC 200316 20220412151546.0 21470522 eng