from the inside out Andrews, Tim G. creator Chew, Wilson text bibliography enk 2017 1st ed. monographic eng

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xi, 225 pages ; 25 cm Introduction -- Building brands: meaning, value, creation & clothing -- Developing the brand: focus, consistency and alignment -- Marketing the brand: image extension & cross-border development -- Understanding asia: from the inside and out -- Brand expressions I: consumer products -- Brand expressions II: services. Tim G. Andrews and Wilson Chew. Includes bibliographical references (pages 207-213) and index. a------ Marketing Asia Branding (Marketing) Asia Brand name products Asia Management HF5415.12.A8 A53 2017 658.827 ANDT Andrews, Tim G., 1968- author. Abingdon, Oxon ; New York, NY : Routledge, 2017 (DLC) 2017010348 9780415549844 2016050542 DLC 170225 20220412140540.0 19523226 eng