01792cam a2200385 i 4500 19523226 OSt 20220412140540.0 170225s2017 enk b 001 0 eng 2016050542 9780415549844 DLC eng DLC rda DLC pcc a------ HF5415.12.A8 A53 2017 658.827 1 ANDT Andrews, Tim G. 29554 Building brands in Asia : from the inside out / Tim G. Andrews and Wilson Chew. 1st ed. London ; New York , Routledge, Taylor & Francis Group, 2017. xi, 225 pages ; 25 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references (pages 207-213) and index. Introduction -- Building brands: meaning, value, creation & clothing -- Developing the brand: focus, consistency and alignment -- Marketing the brand: image extension & cross-border development -- Understanding asia: from the inside and out -- Brand expressions I: consumer products -- Brand expressions II: services. Marketing Asia. 29555 Branding (Marketing) Asia. 29556 Brand name products Asia Management. 29557 Chew, Wilson, 29558 Online version: Andrews, Tim G., 1968- author. Building brands in Asia Abingdon, Oxon ; New York, NY : Routledge, 2017 9781315193021 (DLC) 2017010348 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 1st 658.827 ANDT 222396 222396 0 0 ddc 0 0 MBA AIMIT AIMIT 2022-03-24 Bibilos book point 4023.14 Bill no:6621; Bill dt:2022-03-22 0 658.827 ANDT MBA14323 2025-07-21 00:00:00 3218.51 2022-04-12 BK