TY  - BOOK
AU  - Kansal,Ruchin
AU  - Huth,Jeff
TI  - Redefining innovation: embracing the 80-80 rule to ignite growth in the biopharmaceutical industry 
SN  - 9781138581043 
AV  - RS380 .K36 2018
U1  - 658.4063 1
PY  - 2018///]
CY  - New York, NY
PB  - Taylor & Francis Group
KW  - Pharmaceutical industry
KW  - Technological innovations
KW  - Pharmaceutical biotechnology
KW  - Biopharmaceutics
KW  - Organizational change
N1  - "A Productivity Press book"--Title page; Includes index
ER  -