02376cam a22003138i 450000100090000000300040000900500170001300800410003001000170007102000180008804000230010604200080012905000250013708200220016210000180018424500940020225000120029626400350030830000260034333600260036933700280039533800270042350400510045052013020050163000360180365000440183965000430188377601360192621562785OSt20220408155025.0200612s2021    nyu      b    001 0 eng    a  2020026974  a9780367363239  aDLCbengerdacDLC  apcc00aHF5416.5b.H378 20210021a658.001 bHAUE1 aHaugom, Erik.10aEssentials of pricing analytics :btools and implementation with excel /cBy Erik Haugom.  a1st ed. 1aNew York :bRoutledge ,c2021.  aIx, 280p. ;c24.5 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.  a"This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and solving a wide range of pricing problems. Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price response functions, price optimization, markdown optimization, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations. This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximize profits. Online resources include Excel templates and PowerPoint slides for each chapter"--cProvided by publisher.00aMicrosoft Excel (Computer file) 0aConjoint analysis for pricing decisions 0aSegmentation and price differentiation08iOnline version:aHaugom, Erik, 1982-tEssentials of pricing analyticsdNew York : Routledge, 2021.z9780429345319w(DLC) 2020026975