TY  - BOOK
AU  - Buttle, Francis.
AU  - Maklan, Stan.
TI  - Customer relationship management: concepts and technologies 
SN  - 9780367376253
U1  - 658.812 4
PY  - 2019///
CY  - London and Newyork
PB  - Routledge
KW  - Strategic CRM
KW  - Operational CRM
KW  - Analytical CRM
KW  - Realizing The Benefits of CRM
ER  -