Customer relationship management
concepts and technologies
Buttle, Francis.
creator
Maklan, Stan.
text
xx
London and Newyork
Routledge
2019
2011
4th ed.
monographic
und
eng
xxiii, 444p ; 24 cm.
By Francis Buttle and Stan Maklan
Strategic CRM
Operational CRM
Analytical CRM
Realizing The Benefits of CRM
658.812 BUTF
9780367376253
210716
20220407162300.0