00693nam a2200229Ia 4500003000400000005001700004008004100021020001800062040001800080041000800098082002100106100002100127245010300148250003600251260004100287300002600328650001800354650002000372650001900392650003400411700001800445OSt20220407162300.0210716s2011    xx            000 0 und d  a9780367376253  cAIMIT LIBRARY  aeng  a658.81224bBUTF  aButtle, Francis.  aCustomer relationship management :bconcepts and technologies /cBy Francis Buttle and Stan Maklan  a4th ed.bSpecial Indian edition  aLondon and NewyorkbRoutledgec2019.  axxiii, 444p ;c24 cm.  aStrategic CRM  aOperational CRM  aAnalytical CRM  aRealizing The Benefits of CRM  aMaklan, Stan.