Buttle, Francis. <br/><br/>
Customer relationship management :  concepts and technologies / 
By Francis Buttle and Stan Maklan 
 - 4th ed.  Special Indian edition 
 - London and Newyork  Routledge  2019. 
 - xxiii, 444p ;  24 cm. 
<br/><br/><label>ISBN: </label>9780367376253 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic CRM<br/>Operational CRM<br/>Analytical CRM<br/>Realizing The Benefits of CRM
<br/><br/><label>Dewey Class. No.: </label>658.812  / BUTF