02766cam a22003738i 4500 21625238 OSt 20220407150832.0 200724s2021 nyu 000 0 eng 2020033993 9780367900922 DLC eng rda DLC pcc HF5415.1255 .B378 2021 658.827 1 BATW Batat, Wided. 28296 Experiential marketing : case studies in customer experience / By Wided Batat. 1st ed. 2103 New York : Routledge ; 2021. Xiv, 331p. ; 24.5 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier "Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience. Experiential Marketing incorporates 36 international case studies from 12 key sectors, from technology, consumer goods, and B2B to luxury, events, and tourism sectors. With a selection of case studies from leading brands, such as Coca Cola, Nutella, Chanel, NASA, the New York Times, Pfizer, and Amtrak, the reader will learn and practice the experiential marketing tools and strategies through these examples. Expert testimonials, practical applied exercises, and the author's online videos provide both theoretical foundations and concrete application. This is a must-read for advanced undergraduate and postgraduate Marketing and Customer Experience students and an excellent teaching resource. It should also be of great use to and practitioners - particularly those studying for professional qualifications - who are interested in learning experiential marketing strategies and developing knowledge about the way big brands in different sectors are designing the customer experience online and offline. Online material includes lecture slides, a test bank of questions, instructor's manual and explanatory videos"-- Provided by publisher. The customer experience in the sports events and entertainment sector 28297 The customer experience in the banking and insurance sector 28298 Target marketing. 28299 Relationship marketing. 28300 Online version: Batat, Wided, Experiential marketing New York : Routledge, 2021. 9781003022565 (DLC) 2020033994 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 1st 658.827 BATW 222256 222256 0 0 ddc 0 0 MBA AIMIT AIMIT 2022-03-24 Biblios Book Point 4234.94 Bill no:6621; Bill dt:2022-03-22 0 658.827 BATW MBA14345 2026-05-23 00:00:00 3387.95 2022-04-07 BK