TY  - BOOK
AU  - Vanita Kohli Khandekar
AU  - KHANDEKAR (Vanitha Kohli)
TI  - Indian Media Business
SN  - 0761934693
U1  - 302.230954 23
PY  - 2006///
CY  - New Delhi
PB  - Response Books
KW  -  Mass media -- India
N2  - Now in paperback the new edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment.
New to the Second Edition
 a comprehensive mapping of the indian media industry;
 comprehensive and detailed statistics on each industry segment
detailed analysis and insights on new trends
new chapters on the nascent domains of telecommunications and the interne


ER  -