Vanita Kohli Khandekar creator KHANDEKAR (Vanitha Kohli) text New Delhi Response Books 2006 2. monographic eng Eng lis h

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264 p. PB 24x16 cm. Now in paperback the new edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment. New to the Second Edition a comprehensive mapping of the indian media industry; comprehensive and detailed statistics on each industry segment detailed analysis and insights on new trends new chapters on the nascent domains of telecommunications and the interne Mass media -- India 302.230954 KHAI 0761934693 220405 20220405113619.0