01424nam a22002177a 4500 20220405113619.0 220405b ||||| |||| 00| 0 eng d 0761934693 AL English 23 302.230954 KHAI Vanita Kohli Khandekar 27595 Indian Media Business 2. New Delhi Response Books 2006 264 p. PB 24x16 cm. Now in paperback the new edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment. New to the Second Edition a comprehensive mapping of the indian media industry; comprehensive and detailed statistics on each industry segment detailed analysis and insights on new trends new chapters on the nascent domains of telecommunications and the interne Mass media -- India 27596 KHANDEKAR (Vanitha Kohli) 27597 ddc GF 222183 222183 0 0 ddc 0 0 JR AL AL 2013-03-24 0 302.230954 KHAI GF03036 2022-04-05 00:00:00 2022-04-05 GF