01341nam a22001937a 450000500170000000800410001702000150005804000070007304100120008008200250009210000270011724500260014425000070017026000360017730000260021352008530023965000250109270000300111720220405113619.0220405b           ||||| |||| 00| 0 eng d  a0761934693  cAL  aEnglish  223a302.230954bKHAI  aVanita Kohli Khandekar  aIndian Media Business  a2.  aNew DelhibResponse Booksc2006  a264 p.bPBc24x16 cm.  aNow in paperback the new edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment.
New to the Second Edition
 a comprehensive mapping of the indian media industry;
 comprehensive and detailed statistics on each industry segment
detailed analysis and insights on new trends
new chapters on the nascent domains of telecommunications and the interne

  a Mass media -- India  aKHANDEKAR (Vanitha Kohli)