Vanita Kohli Khandekar <br/><br/>
Indian Media Business 

 - 2. 
 - New Delhi  Response Books  2006 
 - 264 p.  PB  24x16 cm. 
<br/><br/> Now in paperback the new edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment.<br/>New to the Second Edition<br/> a comprehensive mapping of the indian media industry;<br/> comprehensive and detailed statistics on each industry segment<br/>detailed analysis and insights on new trends<br/>new chapters on the nascent domains of telecommunications and the interne<br/><br/> 
<br/><br/><label>ISBN: </label>0761934693 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Mass media -- India
<br/><br/><label>Dewey Class. No.: </label>302.230954  / KHAI