Principles of marketing
Kotler, Philip.
creator
Armstrong, Gary.
Agnihotri, Prafulla Y.
text
Noida
Pearson India Education Services
2018
17th ed.
monographic
eng
xxii, 701p.; 27 cm.
By Philip Kotler, Gary Armstrong and Prafulla Y Agnihotri.
Defining marketing and the marketing process
Understanding the marketplace and consumer value
Extending marketing
658.8 KOTP
9789352865611
220331
20220401132315.0