Managing the digital firm Kenneth C Laudon creator Laudon, Jane P text London Pearson 2022 7th ed. monographic eng

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648p. PB 27.5x21.5cm. The authoritative, case-based study of IS in business today.Management Information Systems: Managing the Digital Firm provides the most comprehensive overviewof information systems used by business firms today, while drawing connectionsbetween MIS and business performance. The Laudons are known for theiroutstanding real-world case studies, which describe how well-known companiesuse IT to solve problems and achieve business objectives. Students developsought-after skills, such as leading IS-related management discussions andusing IT to meet bottom-line results. Each chapter of the 17th edition featuresall-new Interactive Sessions, new Video Cases, and a new Career Opportunitiessection building practical job-seeking skills. Management 658.4038011 LAUM 9781292403281 220329 20220404152218.0