TY  - BOOK
AU  - Richard Whittington
AU  - Regner, Patrick; et. al
TI  - Fundamentals of strategy
SN  - 9781292351377
U1  - 658.4012 23
PY  - 2021///
CY  - United Kingdom
PB  - Pearson Education
KW  - Strategic Planning
KW  - Management
N2  - Fundamentals of Strategy, 5th Edition, by Whittington, Regnér, Angwin, Johnson and Scholes is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book has been updated to include coverage of the Covid-19 crisis, and provides insights and examples from a broad range of international organizations. Each chapter is complemented by a wide range of illustrations followed by an end-of-chapter case study to consolidate understanding of how the theories apply to real-world scenarios. This book will particularly suit students on short strategy courses and courses focused on strategy analysis.
ER  -