Strategic brand management
building, measuring, and managing brand equity
Keller, Kevin Lane
creator
Swaminathan, Vanitha
Parameswaran, Ambi M G.
Jacob, Isaac C.
text
bibliography
nju
2020
5th ed.
monographic
eng
xxx,642p. ; 25 cm
Kevin Lane Keller...[et.al.].
Includes bibliographical references and index.
Designing and implementibng brand marketing programs
Growing and sustaining brand equity
Developing brand strategy
HD69.B7 K45 2020
658.827 KELK
9789353946135
2018059892
DLC
190116
20220323145829.0
20810968
eng