01774nam a22002537a 4500 20220307143704.0 220307b ||||| |||| 00| 0 eng d 9789351500308 AL English 23 303.4820954 RAOI Ramesh N Rao and others 22993 Intercultural Communication:The Indian Context New Delhi Sage Publications India Pvt Ltd 2015 xxvii,345 p. HB 21x13 cm. VBI-1348 ₹933.75 ₹ ₹1245.00 25% 21-02-2022 Intercultural communication has seeped into the training of Indian diplomats, negotiation patterns of savvy business leaders, and day-to-day interaction of young Indians, whether on Facebook or Twitter. This first-of-its-kind book introduces readers to the challenges of, and opportunities for, communicating across verbal, nonverbal, and cultural differences existing in India due to its myriad languages and ethnic, caste, and religious diversity. The book provides the requisite context, scholarly framework, and examples that help readers appreciate this disparity. It offers tools and steps to reduce conflict and improve communication among diverse groups in a modernizing India. It covers various aspects of intercultural communication—its history, orientation of culture, formation of intercultural identity, cultural conflicts, and so on. It’s an important addition to the curriculum across universities, management institutes, and other higher education portals. Intercultural Communication 22994 Nonverbal Communication 22995 Sociolinguistics 22996 RAO (Ramesh N) 22997 THOMBRE (Avinash) 22998 ddc BK 221748 221748 0 0 ddc 0 0 JR AL AL 2022-03-04 Vidyarthi books 934.00 1 303.4820954 RAOI 075571 2022-06-03 00:00:00 2022-05-31 1245.00 2022-03-07 BK