01676nam a22002297a 450000500170000000800410001702000180005804000070007604100120008308200260009510000280012124500510014926000530020030000320025336500580028552009810034365000320132465000280135665000210138470000190140570000220142420220307143704.0220307b           ||||| |||| 00| 0 eng d  a9789351500308  cAL  aEnglish  223a303.4820954bRAOI  aRamesh N Rao and others  aIntercultural Communication:The Indian Context  aNew DelhibSage Publications India Pvt Ltdc2015  axxvii,345 p.bHBc21x13 cm.  aVBI-1348b₹933.75c₹d₹1245.00e25%f21-02-2022  aIntercultural communication has seeped into the training of Indian diplomats, negotiation patterns of savvy business leaders, and day-to-day interaction of young Indians, whether on Facebook or Twitter. This first-of-its-kind book introduces readers to the challenges of, and opportunities for, communicating across verbal, nonverbal, and cultural differences existing in India due to its myriad languages and ethnic, caste, and religious diversity.
The book provides the requisite context, scholarly framework, and examples that help readers appreciate this disparity. It offers tools and steps to reduce conflict and improve communication among diverse groups in a modernizing India. It covers various aspects of intercultural communication—its history, orientation of culture, formation of intercultural identity, cultural conflicts, and so on. It’s an important addition to the curriculum across universities, management institutes, and other higher education portals.  aIntercultural Communication  aNonverbal Communication  aSociolinguistics  aRAO (Ramesh N)  aTHOMBRE (Avinash)