the making of behavioral economics Richard Thaler H creator text New York Norton and Company 2016 monographic eng

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415p. PB 20.9x13.5cm. From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions. Economics 330.019 THAM 9780393352795 220307 20220315145625.0