TY  - BOOK
AU  - Jim Blythe
TI  - Marketing
SN  - 9781412910347
U1  - 658.8 23
PY  - 2006///
CY  - London
PB  - Sage
KW  - Management
KW  - Marketing Management
N2  - Designed to complement existing textbooks, this volume on marketing provides easy access to the key themes, summaries of the approach taken by the main course textbooks, guidance on the essential study skills required to pass the course, and sample exam questions and answers
ER  -