Jim Blythe creator text London Sage 2006 monographic eng

print

vi,184p. PB 21x15.5cm. Designed to complement existing textbooks, this volume on marketing provides easy access to the key themes, summaries of the approach taken by the main course textbooks, guidance on the essential study skills required to pass the course, and sample exam questions and answers Marketing Management 658.8 BLYM 9781412910347 220304 20220421114524.0