01956nam a22002777a 4500 20220302134256.0 220302b ||||| |||| 00| 0 eng d 9789381430576 Aloy eng 23 658.001 SANB S Sankaran 22316 Business Economics 4th ed. Chennai Margham Publications 2021 viii,687 p. PB 21x14 cm. Economics MLSH21CRB333 184.00 ₹ 230.00 20% 20-02-2022 The chapter on Demand Analysis has been elaborated to include Demand functions in detail with illustration. Advertising and Demand: Elasticity of Advertisement: Determination of Advertisement Outlays have also been discussed. In the chapter on Demand Forecasting adequate illustrations have been given including ‘Regression Method Chapters on Factors of production have been elaborated in greater detail. The Theories of population have been dealt with elaborately In the Chapter on Laws of Returns & Production Function, several new items have been added with illustrative diagrams. Besides discussing production Function. Its uses in Decision making have been discussed Returns to scale have been treated elaborate The chapter on cost & Revenue Break-even-Analysis has been discussed with several illustrations. Cost control and cost reduction have been analysed. In the chapter on pricing policy & pricing Methods,a new section has been added on Export pricing. Objectives, costs and methods of export pricing have been discussed in detail, basides, Terms of sales in export trade and also several contractions used in foregin trade. Economics Scope 22298 Economic System 22299 Demand Forecasting 22300 Market Structure 22301 Public Finance 22302 SANKARAN (S) 22303 ddc BK 221661 221661 0 0 ddc 0 0 ECO AL AL 2022-02-25 Sapna Book House Pvt. Ltd. Mangalore-575001 184.00 3 658.001 SANB 075544 2022-12-09 00:00:00 2022-11-29 230.00 BK