01308nam a22002297a 450000500170000000800410001702000180005804000070007604100080008308200200009110000240011124500470013525000120018226000320019430000310022636500720025752006450032965000440097470000290101894200120104799900190105920220218100936.0220218b           ||||| |||| 00| 0 eng d  a9780071107228  cAL  aeng  223a658.8bPETM  aPaul Peter J920723  aMarketing managementbKnowledge and skills  a8th ed.  aNew YorkbMcGraw Hillc2007  axvii,813p.bHBc26x20.5cm.  2GeneralaABDI/0547/22b₹2621.25c₹d₹3495.00e25%f07-02-2022  aMarketing Management, 8/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze the marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.
  2ManagementaMarketing Management920724  aDonnelly, James H920725  2ddccBK  c221566d221566