01309nam a22002297a 4500 20220218100936.0 220218b ||||| |||| 00| 0 eng d 9780071107228 AL eng 23 658.8 PETM Paul Peter J 20723 Marketing management Knowledge and skills 8th ed. New York McGraw Hill 2007 xvii,813p. HB 26x20.5cm. General ABDI/0547/22 ₹2621.25 ₹ ₹3495.00 25% 07-02-2022 Marketing Management, 8/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze the marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies. Management Marketing Management 20724 Donnelly, James H 20725 ddc BK 221566 221566