01987nam a22002057a 450000500170000000800410001702000180005804000070007604100120008308200200009510000170011524500850013226000390021730000300025636500600028652013830034665000150172965000180174470000190176220220217103253.0220217b           ||||| |||| 00| 0 eng d  a9781785043727  cAL  aEnglish  223a158.1bMILH  aKaty Milkman  aHow to Change :The Science of Getting from Where You Are to Where You Want to Be  aLondonbPenguin Random Housec2021  axiv,249 p.bPBc23x15 cm.  aBLCR-000122b₹559.20c₹d₹699.00e20%f15-02-2022  aHow to Change  is a powerful, groundbreaking blueprint to help you - and anyone you manage, teach or coach - to achieve personal and professional goals, from the master of human nature and behaviour change and Choiceology podcast host Professor Katy Milkman.
 Award-winning Wharton Professor Katy Milkman has devoted her career to the study of behaviour change. An engineer by training, she approaches all challenges as problems to be solved and, with this mind-set, has drilled into the roadblocks that prevent us from achieving our goals and breaking unwanted behaviours. The key to lasting change, she argues, is not to set ever more audacious goals or to foster good habits but to get your strategy right.
In How to Change  Milkman identifies seven human impulses, or 'problems', that commonly sabotage our attempts to make positive personal and professional change. Then, crucially, instead of getting you to do battle with these impulses she shows you how to harness them and use these as driving forces to help instil new, positive behaviours - better, faster and more efficiently than you could imagine.
Drawing her own original research, countless engaging case studies and practical tools throughout to help you put her ideas into action, Milkman reveals a proven, inspiring path that can take you - once and for all - from where you are today to where you want to be.  aConfidence  aForgetfulness  aMILKMAN (Katy)