TY  - BOOK
AU  - Ramachandra K
AU  - RAMACHANDRA (K)
AU  - BAKASH (Alla S)
AU  - NAGABHUSHANA (S)
AU  - CHANDRASHEKARA (B)
TI  - Text Book on Principles of Marketing
SN  - 9789354953019
U1  - 658.8 23
PY  - 2021///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - NEP I SEM BCOM
ER  -